The Power of Haswell Meets the MacBook Air

Posted Aug 27, 2013 by  /  Comments  /  Back to Blog

MacBook Air

Apple computers are known for their technology and staying on the cutting edge. Today, the new advancements in computers are extraordinary. In the past five years we have doubled the processing power and speed of our machines. Technology advances so quickly that many people feel that it is impossible to keep up. Today, I will cover the benefits of Intel's new Haswell Processor in the MacBook Air.

Apple is on the cutting edge

The Haswell processor is nothing short of impressive when combined with the power of the MacBook Air. So what does this all mean? Processors are sometimes considered the "brain" of the computer. They are primarily responsible for load times in your computer. The time it takes to load iPhoto after you open it is a prime example. The new Haswell processors are 5-15% faster than the processor before it. These new processors can "boost" the processing power automatically to give you even more speed by using Turbo Boost. Last but not least, the Haswell processor gives you up to twice the battery life and graphics.

9 hours of battery life on the 11-inch MacBook Air, 12 hours on the 13-inch MacBook AirAll day long on one charge 

This new processor is so efficient that the new MacBook Air 11-inch now gives you up to 9 HOURS of life and the 13-inch, which has a slightly bigger battery gives you up to 12 HOURS! However it doesn't stop there. These new processors include a graphics card directly on the processor. This newest iteration is up to 40% faster than previous models. These processors are fast enough to handle some of the most demanding games! So whether you are playing your favorite game or surfing the web these new MacBook Air's have everything you need.

So the biggest question... 

Is it time for an upgrade? The new MacBook Air with Haswell is a huge step in the right direction. For the first time, we are looking at battery life that rivals some phones! Combined with better processing and graphics increases these MacBook Air's are the pinnacle of Apple ingenuity and technology. I for one can not wait to see what Apple can come up with next!